The effects of globalization on design (brand globalization and the Essay

The effects of globalization on design (brand globalization and the design industry) - Essay Example To have a consistent and definite visibility the companies require having a design that represents them. Designing a logo requires a lot of research. The designing of a logo is not an area of art where the creativity has to take over. Designing a logo is a combination of creativity and logic. A company must have a clear idea about how they want to position themselves in the market. Not all the key features of the company can be represented by the logo, so the company especially the designers have to decide which feature they want to highlight in their logo. A logo is not just a symbol it is a symbol which makes the company statement with the help of visual icon. Many companies like Nike, Microsoft and Coke are known for their logo design. They have been successful in positioning themselves in the global market with the help of their logo design. Logo design also wins the company the global recognition. This current trend of global branding with the help of logo design has placed a lo t of responsibility on the design industry. It becomes one of the main services for the design industry to design logos that help companies to expand. The design industries often have to do extensive research on the product of their clients and their area of operations. This helps them to design a logo and the promotion message for their clients which are effective. Designing a logo indeed plays an important role in the global branding of the company. 1 Globalisation and Design Globalisation is interconnection of countries economically. Globalisation has made all the companies realise that they must follow marketing strategies that are applicable globally. To enter foreign country a company must be very careful regarding the branding strategy followed by them. In global arena to establish a brand that is recognised by all requires a lot of thought process. Companies today are aware that they have to go global sometime during their expansion and chalk out their strategies accordingly . Consistent brand recognition all over the world is the main aim of all the companies. To design a logo and company message the design industry has to do a lot of research. Especially on the visual impact it has on the customers worldwide. The landscape has changed in the world of branding due to globalisation. According to experts brand must have a global reach. Brand visibility is a must for all companies who want to trade across the borders.2 However some brands do get advantage of being regional. The regional identity gives a lot of brand the ability to operate successfully in their nation. Consumers do recognise these brands as national brands and this gives them an added advantage. On the other hand to survive in international market these brands must have a global appeal. A new middle class has emerged in the BRIC nations namely, Brazil, Russia, India and China. This new customer base has deep pockets and for companies to target them a global approach is required. The design industry has to work on the presentation of these companies in such a way that all these countries feel included. Most companies try to break away from their regional identity to have a global appeal. Coke and Pepsi are the best example they always try to have a global approach .However, there are few companies like Dominos that do promote themselves globally with their regional

Sanitation Standard Operating Procedures Essay Example | Topics and Well Written Essays - 750 words

Sanitation Standard Operating Procedures - Essay Example For a private disposal system seeking approval by a local authority, the organization must provide FSIS with the approval letter from the authority upon request. 1 A provision of clean running water that abides by the National Primary Drinking water convention(40 CFR part 141), at a required pressure and appropriate temperature must be provided in the necessary areas ( for cleaning rooms and equipment, packaging materials, for processing products and for workers hygienic facilities, etc). If the organization source its water from the Municipal, then it must provide a water report issued under the authority of the local health agency certifying to the portability of the water delivery to FSIS upon request. And if the organization uses water from a private source then it must hand in the documentation to the FSIS upon request, certifying the portability of water supply that has been renewed within a six-month duration. 2) Ice, water and liquid smoke solutions used in food production may be reused for the same function, provide that they are sanitized from fecal coliform organism, pathogenic organisms and also minimization of other chemical, physical, and microbiological infectivity to avoid product adulteration. 3)Water, ice, and solutions used to wash unprocessed products may be recycled for the same functions provided that caution is taken to minimize chemical, physical and microbiological contagion for the prevention of product contamination. Do not use recycled materials that has contacted raw materials in a finished product. 4) Reconditioned water that has no contact with human waste and has been treated by an onsite highly developed sewer treatment unit may be used on raw product, except in inedible and edible production areas, and product formulation provide that caution is taken to ensure that prescribed criteria in National Primary Drinking Water regulations Act

Business Strategy - IKEA Essay Example | Topics and Well Written Essays - 3000 words

Business Strategy - IKEA - Essay Example As such, we as individuals and the organizations that utilize our services need to show collective responsibility towards each and every aspect of our society. One of the best ways this can be achieved is by continuing to use resources and developing better processes for managing our businesses, albeit in an efficient manner without causing any harmful impact on the environment and by foreseeing how best we can preserve our economy and nature for our future generations. IKEA is one such organization that has been demonstrating corporate social responsibility over a long period. The company is popular worldwide for selling low-cost furniture across outlets around the globe. The range of products produced by IKEA span every possible thing that can be used in a home from kitchens and draw rooms to bathrooms and bedrooms. IKEA today has sales in over 36 countries and looks all set to expand into 6 other countries in the near future (Gerald S. Albaum, Edwin Duerr, Jesper Strandskov, 2005). The present case study is an attempt at studying the success behind IKEA and studying the reason behind what has enabled it to become the largest furniture company in the world. The study is deemed important as IKEA has come to dominate the furniture world within a short span of 60 years and the turnover of the company simply suggests the existence of a very strong business model and supporting processes that aid in generating high revenue. The study will concentrate on evaluating the different aspects of IKEA’s operations and performance figures against a set of six models that will attempt to answer a variety of questions. The current strategic position will be ascertained by using the Porters generic strategies and the Bowman’s clock models.

Factors affecting quality of MRI image.Benefits of circular or square Essay

Factors affecting quality of MRI image.Benefits of circular or square spiral EPI methods - Essay Example For example, if a spin is exposed to a magnetic field different from the expected value due to magnetic susceptibility, geometric distortions will be seen from the MRI image (Reinsberg, Doran, Charles-Edwards, and Leach, 2005). In particular, an increased spin produces MRI signals of low intensity, while high magnetic susceptibility areas are seen as areas of total signal loss (Zhou and Gullapalli, 2006). Figure 1 shows an example of metallic susceptibility distortions in the presence of metallic implants. Magnetic susceptibility In magnetic resonance imaging, tissues are temporarily magnetized by the large magnetic field that the imaged subject is exposed to, with the extent of magnetization varying among tissues that differ in magnetic susceptibility. For example, relative to other tissues, air and bone are less susceptible to magnetization. On the other hand, metallic implants have high magnetic susceptibility as compared to the body tissues. These differences in magnetic suscepti bility cause field inhomogeneity, especially in tissue boundaries, particularly air-tissue and bone-soft tissue boundaries (Zhou and Gullapalli, 2006). That is why magnetic susceptibility distortions are sometimes seen in such boundaries, like the sinuses (Reinsberg, Doran, Charles-Edwards, and Leach, 2005). 1. Discuss various methods to correct for magnetic susceptibility distortions, while maintaining a good EPI image. ... a.) Parameters that can optimize EPI image ESP can be decreased through the use of powerful gradients, such as increased gradient slew rate (~20, 000 T/m/s), increased maximum amplitude (350 mT/m), increased rise time rate, increased accuracy, decreased eddy currents, increased voltage, and decreased field strength. In addition, these parameters decrease signal-to-noise ratio. Meanwhile, a decreased ESP results to a smaller total train length time. In fact, it has been estimated that decreasing ESP to 40 ms limits the distortion to only one pixel wide. Similarly, increased data gathering via decreased frequency- and phase encoding steps and ramp sampling, fast analogue to digital converters and large receiver bandwidth decrease the time in which phase errors can accumulate (McMahon, 2012). On the other hand, phase and read directions can be swapped, so that the phase encoding gradient is along the same axis as susceptibility gradients. Although this may not totally prevent distortion , it shows the image in a more presentable and understandable manner (McMahon, 2012; Zhou and Gullapalli, 2006). Figure 2 shows the decrease in magnetic susceptibility upon converting from left-right phase encoding to anterior-posterior phase encoding. Other ways to minimize magnetic susceptibility distortions include decreasing the resolution, use of SE sequence, increased acquisition matrix and proper shimming before image acquisition. It should be noted, however, that heating of nearby tissues can occur when using fast SE acquisition with a high bandwidth to decrease magnetic susceptibility distortions resulting from metallic implants (Zhou and Gullapalli, 2006). b) Chain of consequences after increasing the receiver bandwidth Receiver bandwidth is a

Marketing Strategy of Coffee Making Equipment Manufacturers in China Assignment

Marketing Strategy of Coffee Making Equipment Manufacturers in China - Assignment Example â€Å"In the 1990s, the main consumers of roasted coffee in China were expatriates. Germans wanted one kind of roast, Italians wanted it another way and so on, making it hard for a roaster to find one blend to please all†.  The above-mentioned statement bears testimony to the fact that the market in China has braced itself for the coffee boom. But to fully know the market thereof such equipment, there is a need to conduct proper market research there as well.This research should be conducted using both primary and secondary sources. The data needs to be collected and collated so that we could gauge the market for such research.The following primary sources could be used: questionnaires, interviews, consumer panels, stock counting, observation.All of these aforementioned types of primary sources have their own advantages and disadvantages. The main advantages are:- They elicit direct responses.- They provide accurate data. - They give the researchers a chance to have direct i nteraction with the target market.The main disadvantages are:- They might be biased.- Costly to conduct.- Difficult in terms of accessibility.- They might give one a one-sided picture of things.The secondary sources that are also called the ‘desk research’ methods include the following: newspapers and magazines, government reports, official statistics, specialist journals.The main advantages of such a method are fewer costs involved, fewer hassles, information is authenticated, easy accessibility. The main drawbacks are:- Data might be biased.- It could be out-dated.

Telecommunication systems Essay Example | Topics and Well Written Essays - 1000 words

Telecommunication systems - Essay Example If telephone lines are used then serial access program are used to enable the communication of the computer with telephone line. Because the firm employees require voice transmission voIP system is necessary, this system helps set up and separate calls into audio codec’s. The speech is encoded to allow transmission over the IP network as an audio stream (Haykin, 2001). They help in data transfer, i.e. data reception and transmission between the terminus equipment. They enable in conversion of data from analogue to digital and vice versa, modems, microwave links, wireless link, repeaters hubs are all used in computer networking to enable data transfer. In the case of the medium sized firm modems and hubs can be used. This refers to the path/ medium used for data transmission. Most common data communication channels are copper wires, fiber optic cables, coaxial cable and microwave links. The most common types of communication channels are the simplex communication and duplex communication. This is the control software present in all computers and helps in controlling network functions and activities. In the case of the medium sized firm this will include application software to be used is run on the application server such as java application server, Microsoft platforms, Zend platforms etc. for the firm to implement WAN, application web server which accept HTTP program request from the user has to be used. web severs perform authentication, handling of file static and dynamic content, HTTP support through encrypted connections, data compression for transmission, virtual hosting bandwidth throttling among other functions. Exchange server such as the Microsoft exchange server aids in electronic mail exchange, support for web and mobile programs. The help in interconnecting computers within a small area. E.g. in this case the company with 20 – 50 employees, if all the employees have computers, these computers can be interlinked

Plato - Understanding Essay Example for Free

Plato Understanding Essay Knowledge and opinion essentially form the entire dialogue of Plato’s Meno. Throughout the dialogue Socrates and Meno are on the search for whether virtue can be taught. From Socrates and Meno’s search for virtue, the importance of understanding knowledge and opinion becomes evident. Socrates and Meno’s search for virtue results in three themes. These themes are the relationship of knowledge, opinion and the helpful importance of teaching. Understanding knowledge, opinion and teaching’s importance help create the understanding of why knowledge is beneficial and pursued in life. Knowledge, according to Socrates, is recollection. Socrates shows this by saying, As the whole of nature is akin, and the soul has learned everything, nothing prevents a man, after recalling one thing only—a process men call learning—discovering everything else for himself, if he is brave and does not tire of the search, for searching and learning are, as a whole, recollection (81d). Teachers play a role in developing knowledge so it can become recallable. Today almost every person in this world in one way or another is schooled and taught things by a teacher. Years continue to go by with teachers playing an impact in almost everyone’s lives because they are benefiting people’s growth in knowledge. Teachers not only help us gain knowledge but even with things that cannot be taught, teachers can still play a role. In the Meno it is concluded that virtue is one of those things that cannot be taught. Teachers are also actually helpful in the pursuit of things that cannot be taught. Different ways teachers can help in the pursuit of knowledge of things that cannot be taught is by asking questions, or encouraging questions to be asked. What this allows is those to pursue knowledge faster and more successfully than they would in most cases alone. So regardless whether it is something that can be taught or not, teachers play a key role in gaining knowledge. Gaining knowledge is something that is desired by each one of us. All of us because of our human nature have a desire to know things. Sometimes that desire is so we can feel superior to another, sometimes it is to answer ones own questions about life itself, and sometimes it is to simply better ones everyday life. From these desires of wanting to know things it is obvious we as humans desire knowledge. But where exactly does this desire to know come from? This desire stems from opinion. Humans are opinionated and often feel very strongly about one’s opinions. Knowledge and opinion relate and there is a key difference essential to understanding knowledge. As Socrates pointed out knowledge is understood to be something that is true and can be recalled upon over and over knowing it is always true. However, the ability to be recallable is where opinion differs from knowledge. Opinions can in fact be true (true opinion) and be as useful as knowledge; however, there remains one distinct difference between the two. That difference is opinions can leave one’s mind. Opinions need to become tied down and become knowledge to avoid being forgotten. Socrates shows through an example of what happens if opinions are not tied down. Socrates refers to a beautiful work of Daedalus to show the importance of knowledge. Socrates explains that opinions if true are good only as long as they hang around in one’s mind. As soon as the true opinion escapes one’s mind it is no longer valuable. So if Socrates can tie the beautiful work of Daedalus it becomes more valuable just as knowledge becomes more valuable than true opinion because it is tied down forever with no potential of being forgotten (98a). Understanding this difference between knowledge and opinion is essential because it gives the reason as to why knowledge is pursued. Besides knowledge and opinion’s difference they also relate to one another in the pursuit of knowledge. Acquiring knowledge begins with opinions that are gained through different experiences. Before opinions become knowledge they can be stirred up through questions. In the Meno, Socrates does a demonstration that stirs up different opinions in a slave boy. Socrates asks the boy different questions and because of the questions asked the boy actually gets the questions correct without any knowledge of the answers. This example from the text shows two things regarding knowledge. First, this example shows that opinion precedes knowledge. The slave boy had true opinions about the questions Socrates was asking because he was answering correctly, but he did not have knowledge yet. Secondly, this example shows how teachers, in this case Socrates, help the pursuit of knowledge. By asking the proper questions opinions can be stirred up and start to become knowledge. When opinions are true they can become knowledge through an account of reason or proof that the opinion is indeed the truth. Once this happens the opinion turns into knowledge and that knowledge will now remain with no threat of being lost. Acquiring knowledge is essential in life and the pursuit of knowledge is in human nature. Throughout our entire lives knowledge is constantly pursued. Understanding knowledge and opinion’s relationship allows this to be reasoned. With knowledge being distinguished from true opinion by being recallable teachers play an important role. Teachers help by asking the right questions which then speeds up the knowledge gaining process. So with these three relationships it is more understood as why knowledge is beneficial and constantly pursued through life.